By choosing tennis as your preferred sport for betting, you have already given yourself an “edge” against those who bet on or offer odds on other sports. To use this “edge” to make money consistently, however, you’ll need to understand two fundamental principles first. Then apply the power of mathematics.
It is sheer folly to place a tennis bet (or a bet on anything) with a “traditional” bookmaker. The expression “You can’t beat the bookie” is axiomatic; you just cannot beat the bookie over time. It’s because the odds are always mathematically calculated in favour of the bookmaker. Everyone knows (or should know) that the bookie’s mathematical “edge” against the punter is necessary for him to make a profit so that he can stay in business.
Computer technology has given rise to a new form of betting, known as “exchange betting” or “matched betting”. With “betting exchanges” there is no bookie to beat; in other words, there is no middle-man. Every punter bets against another punter or punters somewhere out there in the Internet ether. Any punter (or “trader”) can place a “back” bet that a player or team will win, and/or place a “lay” bet that a player or team will lose. Thus, any punter can choose to act as an ordinary bettor and/or as a bookmaker.
With exchange betting the odds are not set by a third-party or middle-man; they are set by the punters themselves, who place requests for odds at which they are prepared to place bets (if they wish to act as an ordinary bettor), or place offers of odds at which they are prepared to lay bets (if they wish to act as a bookmaker).
As the “back” bettors gradually lower their requested odds and the “lay” bettors gradually raise their offered odds, the software on the exchange betting web site matches all the back bets with all the lay bets at the instant they coincide. The accounts of the “backers” or “layers” are then credited with their winnings automatically a few seconds after the end of the event according to its result.
Obviously, the technology for providing such a “fair” betting service must be paid for somehow. This payment is taken in the form of a commission on the punter’s net winnings on an event (or “market”). That is, commission is charged only on any positive difference between winnings and losses on the same event.
This betting system is as close to a perfectly fair betting environment as it is possible to achieve.
There are very few betting exchanges in existence, however, perhaps because the exchange betting software is so complex and therefore costly. The giant among exchange betting web sites is Betfair, with about 90% of the market at the time of writing. Others are the Global Betting Exchange (BetDAQ), ibetX, Betsson, Matchbook and the World Bet Exchange (WBX). Betfair is by far the most popular because it was the first to offer this “perfectly fair” betting environment, and is trusted to perform accurately and instantly.
So, why does tennis betting give you that “edge” over betting on other sports? The answer, though simple, is often overlooked even by those who bet tennis regularly. And if you’re someone who’s never bet on tennis, you’d almost certainly not have realized the significance of the tennis scoring system on the betting.